As a solo female traveler myself, I wanted to create an app meant to make planning and navigating a solo trip as seamless as possible. We wanted to create an interactive app that conceptualizes using Augmented Reality to travel confidently and safely.
This project was a collaboration between me and Esther Cho. Working as a duo allowed us to both take on responsibility while being able to delegate tasks between us, with me as User Experience Lead and Esther as User Interface Lead.
THE DESIGN:
App Design
Adobe XD
Navigation
AR Mode, Viewing Mode, Safety Mode
Translation
Translate Signs and Nearby Audio
Community
Profile, Posts, Culture, Currency Exchange
Easy Search
Filters, Best in the Area, Posts in the Area
THE DESIGN:
Logo Design
THE DESIGN:
Color Scheme
THE RESEARCH:
How do solo travelers feel?
Survey done through Google Forms
Our target users were people who travel frequently going abroad alone and those who are planning to travel alone.
Objectives: Survey people who have traveled alone before and gather information on how they plan their trip and the challenges people encounter
User Study Summary:
Solo travelers are mostly in their 20-30s and 40-50s.
Language barriers are the most problematic issue when traveling alone. Most travelers use Google Translate to solve this problem. Other top challenges were safety, finding food/ places to go, and transportation.
People use Google search the most to plan their trip.
THE RESEARCH:
Market Analysis
In the Red Ocean Blue Ocean analysis method, a red ocean is an existing market with many competitors, while a blue ocean is a market yet to be discovered with no competitors.
THE PROCESS:
User Personas
Based on user research and market analysis
THE PROCESS:
Storyboarding
Daytime Storyboard
Nighttime Storyboard
THE PROCESS:
User Experience Artifacts
User Journey Map
User Flow
Site Map
THE PROCESS:
Final Wireframe
Adobe XD
